Electronics giant Samsung has launched a dating app called “Refrigerdating” that runs on smart refrigerators — and connects eligible singles based on the compatibility of their food choices.
“We hope people can meet under more honest or transparent circumstances with the help of the contents of the fridge, because that can tell you a lot about the personality,” Samsung PR manager Elin Axelsson told CNET.
The app is available on the Samsung Family Hub Refrigerator, which costs $4,000 — so even if the food algorithm isn’t perfect, Refrigerdating will at least connect mates in the same socio-economic sector.
CNET describes the app as working much like Tinder, giving lonely hearts the opportunity to swipe right or left on the contents of their peers’ fridges.
If the idea sounds silly, it could be because the app is likely a marketing stunt.
“Let’s be honest: this service isn’t strictly altruistic,” wrote Digital Trends. “Samsung is using it to promote its Family Hub line of smart fridges, and you’ll need to own one in order to participate.”