interactive netflix programming

Under Control

In December, Netflix released Bandersnatch, a choose-your-own-adventure style episode of its hit dystopian sci-fi series “Black Mirror.”

Based on the positive response to that episode, Netflix’s VP of product Todd Yellin has now announced the company’s intentions to make interactive storytelling a more regular part of its programming — a sign that the future of entertainment could put more control in viewers’ hands.

Doubling Down

On Tuesday, Yellin delivered a keynote presentation at a media and entertainment conference in India during which he shared plans for more interactive Netflix programming.

“[Bandersnatch is] a huge hit here in India, it’s a huge hit around the world, and we realized, wow, interactive storytelling is something we want to bet more on,” he told the audience, according to a report by Variety. “We’re doubling down on that. So expect over the next year or two to see more interactive storytelling.”

Source

Sharing is caring!

Similar Posts

Leave a Reply

Your email address will not be published. Required fields are marked *