jeff bezos one day amazon will fail

King of Kings

During an all-hands meeting last week in Seattle, AmazonCEO Jeff Bezos reportedly predicted that the company would one day go bankrupt.

“Amazon is not too big to fail,” he said, according to CNBC, which reviewed audio from the meeting. “In fact, I predict one day Amazon will fail. Amazon will go bankrupt. If you look at large companies, their lifespans tend to be 30-plus years, not a hundred-plus years.”

Boundless and Bare

Bezos’s admission is striking because Amazon was on top of the world this week, riding the high after announcing that its much-hyped HQ2 will be split between New York and D.C.

In the light of that success, Bezos turned his attention to the company’s longterm future — and advised the retail giant’s workers not to become complacent, lest it follow in the footsteps of Sears, which filed for bankruptcy last month.


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