Sony is to shut down its smartphone factory in China as it seeks to cut the losses of its mobile division.
According to Reuters, the Japanese electronics giant will shift production from Beijing to its plant in Thailand later this month.
The Thai facility will become Sony’s sole smartphone manufacturing facility, but the company will continue to outsource some production to contractors.
Sony China factory
Sony is a minor player in the smartphone space, commanding a market share of less than one per cent, with Europe and Japan its main markets. It also faces the same challenges facing the rest of the industry, including longer product refresh cycles, a perceived lack of innovation, and a lack of new markets to exploit.
However, Sony has continued to launch flagship devices, most notably the Sony Xperia 1, which was detailed at Mobile World Congress (MWC) in Barcelona last month.
The division is said to have lost £655 million in the current financial year, but the company is keen to retain the unit because of its strategic importance in the 5G era and the possible value it could add to the rest of its electronics portfolio. It is hoped the closure will help return Sony’s mobile business to profitability from 2020.
The company has stated the decisions is a purely business one and it is unrelated to ongoing trade tensions between the US and China. Intense competition in the sector and rising manufacturing costs saw Samsung close its largest factory in China late last year. It has retained another facility in Huizhou, Guangdong.
The Mobile Industry Awards 2019 return on 6th June! To enter the awards visit www.mobileindustryawards.com Entry Deadline: 5pm on 29th March